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The Video Production Revolution: Now Your Brand can Afford Video Marketing

Wednesday, February 15th, 2012 by Norman Lomax Comment (0) »

Research commissioned by Google highlights that even though the B2C sector has been quicker to embrace video than B2B, 2012 is about to witness a big surge in B2B use of both mobile and online video.
According to the report:

5% of B2B marketers already using online video will increase their budgets in 2011
13% of companies not presently using online video for marketing will adopt it

..and there’s still miles more capacity. Although business is beginning to recognise the benefits of video marketing, there remains a perception that the costs of video production are beyond the budgets of SMEs.

In reality the video production world is in the process of being turned upside down. New technologies are driving new business models and costs are falling fast. It’s a really exciting situation, both for producers and their clients. Continue reading “The Video Production Revolution: Now Your Brand can Afford Video Marketing” »


…And the Academy Award for Being Stuck in the Dark Ages Goes To…

Thursday, February 2nd, 2012 by Amy Maslin Comment (0) »

Nominations for the 2012 Academy Awards (Oscars) are in the process of being voted upon by the Academy of Motion Picture Arts and Sciences (AMPAS); a board of actors and film directors.

Members of the panel are currently holed up in their private cinemas, swotting up on the nominated films before they cast their votes. Across Hollywood, swimming pools are clogging up with tumbleweed, cobwebs are growing in cocktail bars and the boulevards are deserted – until late February, when the panel will emerge from their mansions to make the pilgrimage to the nearest post office and cast their votes. (Yes you did read that correctly: post office.) Continue reading “…And the Academy Award for Being Stuck in the Dark Ages Goes To…” »


The Best British Film Festivals

Tuesday, June 14th, 2011 by Amy Maslin Comment (0) »

http://www.vimeo.com/12333129Forget Glastonbury, forget Bestival, the best festivals this year are going to be Film Festivals. With new festivals joining the circuit every year choosing the right one can be hard, so here is an easy guide to the best, the brilliant and the beautiful. Continue reading “The Best British Film Festivals” »

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Video vs Text – The Content Contest

Tuesday, June 7th, 2011 by Amy Maslin Comment (0) »

The web is full of content – some essential, some useful and some no more than pointless. Regardless of the quality, content will continue to be the backbone of the web, a backbone that is constantly exploring a variety of different formats. Where text previously ruled, video has pushed its way through and now accounts for more than a third of overall consumer internet traffic. The number of online videos has risen to a staggering 5.5 billion, a 37% increase since 2010. Continue reading “Video vs Text – The Content Contest” »

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Online Reputation Management using Video SEO

Tuesday, May 3rd, 2011 by Henry Waterfall-Allen Comment (0) »

As Warren Buffet famously once said ‘It takes 20 years to build a reputation and five minutes to ruin it’.

The collective sharing of ideas, view points and comments across the internet means that all types of brands (both personal and corporate) and businesses should be taking online reputation management seriously and include it in their monitoring activity in order to be best placed to react to negative coverage.

Continue reading “Online Reputation Management using Video SEO” »


The Battle of the Music Videos: US vs Home Grown

Thursday, April 28th, 2011 by Amy Maslin Comment (0) »

On the same day music video site Vevo announced its UK launch, London based site Muzu.TV announced its partnership with Metacafe and subsequent expansion in Europe. Both platforms have set their sights on dominating the UK online music video market, but who has what it takes? Continue reading “The Battle of the Music Videos: US vs Home Grown” »

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99moves and Zeta Create the ‘The Storm’ in Support of Young British Filmmakers

Friday, April 1st, 2011 by Amy Maslin Comment (1) »

Here at 99moves we feel strongly about the cuts issued to the Arts Council, and in particular the abolishment of the UK Film Council. The talent produced by the UK in all areas of culture, media and the arts is what keeps the industry we are in so exciting. Although, with this apparent lack of support from our government the fear up and coming talent won’t be granted the opportunity to flourish is, in our eyes, justified. Continue reading “99moves and Zeta Create the ‘The Storm’ in Support of Young British Filmmakers” »

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Online Video Continues to Become an Integral Part of the Marketing Mix

Tuesday, March 29th, 2011 by Amy Maslin Comment (0) »

Online video has been creeping up on us for a while now, what started as grainy videos of someone’s cat stealing loo roll has blown up in to something of a phenomenon. Now with the likes of 4oD, iPlayer and Netflix, video on demand services have transformed the way we all consume media. Continue reading “Online Video Continues to Become an Integral Part of the Marketing Mix” »

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Title Sequence – The Forgotten Oscar

Friday, March 4th, 2011 by Aswad Charles Comment (0) »
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Well it was the 83rd Academy Awards last week and whilst it has been good to see directors, script writers, editors and actors all being honoured for their efforts at the Oscars, I can’t help but think there is one creative input within film that doesn’t get the recognition it deserves. Continue reading “Title Sequence – The Forgotten Oscar” »

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99moves Rounds Up the 83rd Academy Awards 2011 – What the Oscars Mean to British Filmmakers

Monday, February 28th, 2011 by Amy Maslin Comment (0) »

With 16,000 tweets per minute the Oscars caused waves of attention across the web, amongst the sea of opinions and arguments, leading video SEO agency 99moves followed each step of the action from the red carpet dresses to each award. Last night’s results saw The King’s Speech take home three of the biggest awards, cementing it as the UK Film Council’s swansong.

The Academy Awards always bring disagreements and arguments amongst those within the movie industry and this year was no different. The category for Best Film was a highly contended one with the battle between Black Swan, The Social Network and The King’s Speech a close one to call. The award eventually went to The King’s Speech, which also picked up the Best Directing, Best Original Screenplay and Best Lead Actor awards. The success was especially poignant for all UK viewers as the film was partly funded by the UK Film Council, which is soon to be abolished. Continue reading “99moves Rounds Up the 83rd Academy Awards 2011 – What the Oscars Mean to British Filmmakers” »

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