Monthly Archives: February 2012

Research commissioned by Google highlights that even though the B2C sector has been quicker to embrace video than B2B, 2012 is about to witness a big surge in B2B use of both mobile and online video.
According to the report:

5% of B2B marketers already using online video will increase their budgets in 2011
13% of companies not presently using online video for marketing will adopt it

..and there’s still miles more capacity. Although business is beginning to recognise the benefits of video marketing, there remains a perception that the costs of video production are beyond the budgets of SMEs.

In reality the video production world is in the process of being turned upside down. New technologies are driving new business models and costs are falling fast. It’s a really exciting situation, both for producers and their clients. Continue reading “The Video Production Revolution: Now Your Brand can Afford Video Marketing” »

Nominations for the 2012 Academy Awards (Oscars) are in the process of being voted upon by the Academy of Motion Picture Arts and Sciences (AMPAS); a board of actors and film directors.

Members of the panel are currently holed up in their private cinemas, swotting up on the nominated films before they cast their votes. Across Hollywood, swimming pools are clogging up with tumbleweed, cobwebs are growing in cocktail bars and the boulevards are deserted – until late February, when the panel will emerge from their mansions to make the pilgrimage to the nearest post office and cast their votes. (Yes you did read that correctly: post office.) Continue reading “…And the Academy Award for Being Stuck in the Dark Ages Goes To…” »