As Warren Buffet famously once said ‘It takes 20 years to build a reputation and five minutes to ruin it’.

The collective sharing of ideas, view points and comments across the internet means that all types of brands (both personal and corporate) and businesses should be taking online reputation management seriously and include it in their monitoring activity in order to be best placed to react to negative coverage.

Continue reading “Online Reputation Management using Video SEO” »

Day two and LA comes to a stand still because of an inch of rain. The first session of the day was scheduled for 9.30am, but didn’t start until 10.15am. I was sitting next to Rick Markovitz, of Weissman/Markovitz Communications, who predicted that the first thing said would be an apology for being late because of the rain, and he was spot on almost word for word. I suppose it’s a little like the UK’s inability to deal with an inch of snow. Continue reading “Variety’s Film Marketing Summit: Day Two” »

I left a very rainy London on Friday morning only to arrive in a very overcast Los Angeles. I presumed it would disperse in a few hours, but no! I had somehow managed to bring the weather with me and I am now in my fourth day of rain in LA. Oh well, I can think of worse places to be working.

I attended Variety’s Film Marketing Summit yesterday. The goal of the event is to drive fresh insight and new viewpoints that have direct and immediate impact on movie marketing. The day started off with a keynote from Tom Rothman, CEO of Fox Entertainment. This was a real insight into the film industry and how the market has changed over the last ten years. Tom Rothman is one of the most experienced figures in the industry, so he obviously received the full attention of the audience.  He discussed in depth the new obstacles facing the marketing of films. 10-15 years ago a film would be made, then a marketing strategy would be created afterwards. Whereas, in most instances nowadays a marketing plan must be in place before a film is given the green light. Continue reading “Variety’s Film Marketing Summit: Day One” »

99moves attended the Nesta hosted and LOVEFiLM sponsored Marketing Movies Online event last week (Wednesday the 29th September) to gain a deeper understanding of the film industry. Rosie and I attended the day event to represent 99moves and we were not disappointed – the day provided  a real insight into the working relationships between studios, distributors and agencies.

Marketing Movies Online is a new event which aims to introduce film makers and studios to digital marketing through case studies, discussions, and inspirational presentations from some of the leading digital agencies in London. Continue reading “Marketing Movies Online Event Sponsored by LOVEFiLM” »