
MTV used to have a young upstart snapping at its heels; now it has a fully grown company creeping up behind it! Vevo harnesses the combined powers of Sony Music Entertainment, Universal Music Group, Abu Dhabi Media and EMI, and in September it was the number 5 video site in the US.
Nearly 34 billion videos are viewed online every month, cementing the theory that music videos have moved to a new digital home and left TV behind. Vevo has been growing steadily in popularity since its launch in December 2009, always with the intention of evolving beyond an online video site. Continue reading “Vevo vs MTV” »