Online Reputation Management using Video SEO

As Warren Buffet famously once said ‘It takes 20 years to build a reputation and five minutes to ruin it’.

The collective sharing of ideas, view points and comments across the internet means that all types of brands (both personal and corporate) and businesses should be taking online reputation management seriously and include it in their monitoring activity in order to be best placed to react to negative coverage.

With the growth of YouTube, the introduction of Google’s universal search and the ever expanding world of user-generated video, both positive and negative video has the power to reach a growing online audience. Whether it is a leaked private video, a brand parody or a bad review, if a negative video creeps up to the top of a set of search results there are few places to hide in such a vocal public online community.

Leading media specialist, Ian Monk Associates, represent a range of high profile clients, including celebrities and MPs. 99moves asked the publicity specialists what challenges they face when managing their clients’ reputation online.

Sophie Brickley, a publicist for Ian Monk Associates, commented, “One of our services is reputation management for our clients. We have long established relationships with leading law firms which give us instant access to the best legal advice on privacy or defamation. However negative online publicity, particularly in the form of online video, can be very difficult to control where content has not breached any privacy issues”.

Henry Allen, Managing Director of 99moves says, “We understand that publicity professionals are best to deal with reputation management, our service does not replace or compete with this. Rather, we acknowledge that video and content can circulate rapidly online and become popular through user-sharing and viral appeal. We can help publicity companies, brands and marketers ensure that only positive videos can be readily accessed through searching on Google and YouTube. Legalities and law suits only take effect when the law has been broken, so if a video is simply unfavourable then only Video SEO can ensure this video gets pushed to the bottom of the pile”.

99moves can help you regain control of your reputation when it comes to online videos by strategically controlling which videos are found when people search for you or your brand.

Some examples of where only reputation management might be suited:

• Politicians who want to eradicate those nasty negative commercials or user-generated videos against their campaigns in the run up to an election.
• High profile personal brands in need of removing that embarrassing video or parody.
• Corporations needing to push their positive word out there instead of a negative one – for example in the case of poor product performance documented in a video.

Whether you are working in-house for your own brand or for an agency on behalf of a high profile client, 99moves will ensure that your positive videos appear at the top of Google’s organic results and YouTube results. We can help brands, corporations and individuals maintain a positive reputation across video online. The service does not stop at video – if you are finding that news results/blogs or social media content are ruining your reputation online then speak to 99moves.