Research

Research commissioned by Google highlights that even though the B2C sector has been quicker to embrace video than B2B, 2012 is about to witness a big surge in B2B use of both mobile and online video.
According to the report:

5% of B2B marketers already using online video will increase their budgets in 2011
13% of companies not presently using online video for marketing will adopt it

..and there’s still miles more capacity. Although business is beginning to recognise the benefits of video marketing, there remains a perception that the costs of video production are beyond the budgets of SMEs.

In reality the video production world is in the process of being turned upside down. New technologies are driving new business models and costs are falling fast. It’s a really exciting situation, both for producers and their clients. Continue reading “The Video Production Revolution: Now Your Brand can Afford Video Marketing” »

It has been a popular few weeks for video in digital marketing news – the latest research and statistics have proved that online video is fast becoming a valuable tool in marketing and branding.

This is great news for 99moves as Video SEO is still in its infancy and some brand marketers are still in the dark about the real power that online video can have. As more video success stories are exposed we hope that more brand marketers will consider video SEO to extend their marketing reach online. Continue reading “Latest Research means Good News for Video SEO” »

Day two and LA comes to a stand still because of an inch of rain. The first session of the day was scheduled for 9.30am, but didn’t start until 10.15am. I was sitting next to Rick Markovitz, of Weissman/Markovitz Communications, who predicted that the first thing said would be an apology for being late because of the rain, and he was spot on almost word for word. I suppose it’s a little like the UK’s inability to deal with an inch of snow. Continue reading “Variety’s Film Marketing Summit: Day Two” »

I left a very rainy London on Friday morning only to arrive in a very overcast Los Angeles. I presumed it would disperse in a few hours, but no! I had somehow managed to bring the weather with me and I am now in my fourth day of rain in LA. Oh well, I can think of worse places to be working.

I attended Variety’s Film Marketing Summit yesterday. The goal of the event is to drive fresh insight and new viewpoints that have direct and immediate impact on movie marketing. The day started off with a keynote from Tom Rothman, CEO of Fox Entertainment. This was a real insight into the film industry and how the market has changed over the last ten years. Tom Rothman is one of the most experienced figures in the industry, so he obviously received the full attention of the audience.  He discussed in depth the new obstacles facing the marketing of films. 10-15 years ago a film would be made, then a marketing strategy would be created afterwards. Whereas, in most instances nowadays a marketing plan must be in place before a film is given the green light. Continue reading “Variety’s Film Marketing Summit: Day One” »

99moves attended the Nesta hosted and LOVEFiLM sponsored Marketing Movies Online event last week (Wednesday the 29th September) to gain a deeper understanding of the film industry. Rosie and I attended the day event to represent 99moves and we were not disappointed – the day provided  a real insight into the working relationships between studios, distributors and agencies.

Marketing Movies Online is a new event which aims to introduce film makers and studios to digital marketing through case studies, discussions, and inspirational presentations from some of the leading digital agencies in London. Continue reading “Marketing Movies Online Event Sponsored by LOVEFiLM” »