online video

Research commissioned by Google highlights that even though the B2C sector has been quicker to embrace video than B2B, 2012 is about to witness a big surge in B2B use of both mobile and online video.
According to the report:

5% of B2B marketers already using online video will increase their budgets in 2011
13% of companies not presently using online video for marketing will adopt it

..and there’s still miles more capacity. Although business is beginning to recognise the benefits of video marketing, there remains a perception that the costs of video production are beyond the budgets of SMEs.

In reality the video production world is in the process of being turned upside down. New technologies are driving new business models and costs are falling fast. It’s a really exciting situation, both for producers and their clients. Continue reading “The Video Production Revolution: Now Your Brand can Afford Video Marketing” »

The web is full of content – some essential, some useful and some no more than pointless. Regardless of the quality, content will continue to be the backbone of the web, a backbone that is constantly exploring a variety of different formats. Where text previously ruled, video has pushed its way through and now accounts for more than a third of overall consumer internet traffic. The number of online videos has risen to a staggering 5.5 billion, a 37% increase since 2010. Continue reading “Video vs Text – The Content Contest” »

Online video has been creeping up on us for a while now, what started as grainy videos of someone’s cat stealing loo roll has blown up in to something of a phenomenon. Now with the likes of 4oD, iPlayer and Netflix, video on demand services have transformed the way we all consume media. Continue reading “Online Video Continues to Become an Integral Part of the Marketing Mix” »