Video SEO

Research commissioned by Google highlights that even though the B2C sector has been quicker to embrace video than B2B, 2012 is about to witness a big surge in B2B use of both mobile and online video.
According to the report:

5% of B2B marketers already using online video will increase their budgets in 2011
13% of companies not presently using online video for marketing will adopt it

..and there’s still miles more capacity. Although business is beginning to recognise the benefits of video marketing, there remains a perception that the costs of video production are beyond the budgets of SMEs.

In reality the video production world is in the process of being turned upside down. New technologies are driving new business models and costs are falling fast. It’s a really exciting situation, both for producers and their clients. Continue reading “The Video Production Revolution: Now Your Brand can Afford Video Marketing” »

The web is full of content – some essential, some useful and some no more than pointless. Regardless of the quality, content will continue to be the backbone of the web, a backbone that is constantly exploring a variety of different formats. Where text previously ruled, video has pushed its way through and now accounts for more than a third of overall consumer internet traffic. The number of online videos has risen to a staggering 5.5 billion, a 37% increase since 2010. Continue reading “Video vs Text – The Content Contest” »

As Warren Buffet famously once said ‘It takes 20 years to build a reputation and five minutes to ruin it’.

The collective sharing of ideas, view points and comments across the internet means that all types of brands (both personal and corporate) and businesses should be taking online reputation management seriously and include it in their monitoring activity in order to be best placed to react to negative coverage.

Continue reading “Online Reputation Management using Video SEO” »

Online video has been creeping up on us for a while now, what started as grainy videos of someone’s cat stealing loo roll has blown up in to something of a phenomenon. Now with the likes of 4oD, iPlayer and Netflix, video on demand services have transformed the way we all consume media. Continue reading “Online Video Continues to Become an Integral Part of the Marketing Mix” »

It has been a popular few weeks for video in digital marketing news – the latest research and statistics have proved that online video is fast becoming a valuable tool in marketing and branding.

This is great news for 99moves as Video SEO is still in its infancy and some brand marketers are still in the dark about the real power that online video can have. As more video success stories are exposed we hope that more brand marketers will consider video SEO to extend their marketing reach online. Continue reading “Latest Research means Good News for Video SEO” »

Video SEO specialists 99moves promises to maximise marketing reach and deliver the number 1 spot on all search engines with its revolutionary online video marketing product. Set up by the directors of established leading digital agency ZETA, it provides a combination of cutting edge creative solutions and unrivalled Video SEO knowledge making 99moves completely unique.

Video SEO is about strategic placement of a video in the organic search results of Google for a particular key phrase. Whilst Video SEO isn’t a new term, the industry is still in its infancy and although many videos do appear in Google results the majority of videos are not optimised or strategically placed there.

The 99moves video explains this clearly:

Continue reading “99moves Video SEO Delivers Optimum Results” »